Wednesday, 9 March 2016

Studio Brief 02 - Self Branding - STEFFEN GRAP











Steffan Grap is a fashion brand I have been following for the past few months. It is a fairly new brand that put out their first line in January.

I have been wanting to purchase something from their online store steffangrap.bigcartel.com for so long and will probably soon.

The designs and simplistic, minimal and feature both type and photography.

The sell t-shirts and hoodies with similar designs.

I first came across them by finding their instagram account when looking through a few fashion based accounts that promote various new designers. I was instantly drawn to their photoshoots and the designs they were showcasing. They look so thought out - from the colours, the models and the surroundings - which create a mood/vibe the clothing gives off.

What I found interesting also was the fact one of the models was actually in the photograph that is printed on the t-shirts.

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