Similar to Urada Designs, The Dope Lyfe is a UK based fashion brand I have been following for sometime. Their general design aesthetic has always been something I have admired, from the typography, the messages, the colours, the clothing designs and the photography - they all cohesively fit together which is an important feat for a brand. Every few months they release a new collection, each with a visual photographic world that coincides really well with the clothing. Fashion photography and clothing branding is something I am very possibly going to explore heavily within my final year of my degree, so getting a better understanding of what it is like to run a business like this at an early stage will benefit my practice for the future.
http://www.thedopelyfe.bigcartel.com/s-s17-from-above-collection-lookbook-video
The photography is mostly urban inspired - which is something I have explored myself in my zine work.
First got in contact by messaging them over Instagram.
Questions
What is your biggest inspiration for you designs?
Where do all your cool quotes and interesting imagery come from? And do they all come from personal experiences?
How much of a collaboration is your brand?
Your brand has evolved quite a lot. What has changed along the way and how different do you work compared to when the brand started out?
Do you have any advance on how to get your work out there?
What is your favourite design you have ever created?
No comments:
Post a Comment