Studio Brief 01 - Age of the Zeal

Age of the Zeal is a art installation/exhibition that explores femininity, drag culture and gay culture. The whole installation is a celebration of the art that surrounds these cultures and topics through live performances, videography, projections, face art, music and dance.

This event has definitely inspired some of the ideals I will be exploring within my COP 3 dissertation where I will be exploring gender and masculinity/femininity within the fashion industry.

Studio Brief 01 - The Hepworth

This piece was the most engaging part of the gallery as you got the chance interact with the piece by stitching on a item on you - it is recommended you stick down whatever is in your pocket.

All ideas and small collectives come together to create something much bigger within the process of design - much like the creative process of my practice. This piece really put a perspective on how important it is for me to create as many small ideas as I can to help form a solid idea. 

Studio Brief 01 - YSP

Although I did not take much from YSP design-wise as it hasn't changed in the last year since my last visit. It was still a day that I took inspiration from as it made me realise how big, and loud art can be. And that does not necessarily mean it has to be 3D or sculpture. I often keep my work to the same sizes when printing A2-A4 and it would be a cool experience if I blow up my work for one project to see how scale and imagery work together as it is something I don't often explore.

Studio Brief 01 - Re-imagining album artwork

There is nothing worse than a bad album cover. Especially when you love the record or album and for some reason cannot appreciate it as much because you're stuck seeing an ugly it on your spotify page every time you want to blast your favourite tunes. It's super off-putting and it almost ruins a musical project for me personally. Being a visual person, I often find myself recreating album covers to replace the originals just so I can enjoy the music more.

I find the process really engaging and addictive. I even go as far as creating my own playlist covers... I suppose it is a form of expression where I get to create something that represents how I feel about the music that they contain. Kind of like a mini mood board.

Along side the practical for COP 2 I begun to redesign and create my own album covers for pre-exising ones I found aesthetically displeasing.

Britney Spears - Glory (2016)

Original

Tove Lo - Queen of the Clouds (2014)

Lady Gaga - I Want Your Love (2015)

Studio Brief 01 - Tetley: a bad experience

From this experience I learned a lot about galleries/exhibitions because this in fact was neither. It was a birthday celebratory event. There was only a few pieces of work displayed and neither of them appealed me as a creative - it was rather a uninspiring and underwhelming experience over all.

• Made me realise it is important to make sure I have researched about the event before I go - as with this I expected a full gallery or art and displays when really it was just a celebration of the Tetley's third birthday.

Critic

• Badly organised 
• Hardly any way finding 
• Lack of atmosphere and design work 

Studio Brief 01 - Reflective Practice - Pop Culture

Recently two of my favourite popstars Marina and the Diamonds and Charli XCX caused an uproar on social media due to Marina commenting on a instagram post of Charli posing in tropical lemon infused photoshoot for her new fragrance line with Impulse. 

 

Marina left a message simply stating "That FROOT looks similar" - for those who don't know that is her 2015 successful album FROOT (pictured below)

Basically Marina was trying to get at, was that she thinks Charli has copied/stole/taken her artwork for her song "Immortal".

Ironically the photograph was taken by the same photographer Charlotte Rutherford.

The photos are rather similar and in response Charli responded to Marina explaining how she had never seen her artwork and that she would never intend to copy ententially.

Who is at fault? Is Charli's similar fruit themed photoshoot stealing anything away from Marina's? Or is the photographer at fault - recycling old photoshoots?

It is really hard to say.

What I am getting at is that is it okay to use others ideas? and How far can you take it without it becoming fraud?

Studio Brief 02 - Self Branding - SOOP SOOP

Studio Brief 03 - Design Strategy Presentation

Studio Brief 01 - Reflective Practice - V Magazine

V MAGAZINE

In attempt to delve myself further into the fashion world I purchased the 100th issue (mostly because of Britney).

I'm currently waiting for it to arrive in the post, but I plan on critically analysing some of the design, layout and photography work within the spread.

I'm going to investigate into the grids (if any) and try and work out whether the magazine has a pattern or a solid structure it heavily relies on.

So many magazines rely on a basic layout they create themselves and they usually stick to it - except in some parts it is completely not used. I find it really interesting how this system works and it's something I want to explore deeper - especially as my increase in passion for editorial magazines increases, I think it would be beneficial in the long run.

Studio Brief 02 - Self Branding - Social Media

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When designing my business card and thinking about what information I am going to include I realised I didn't want much to be given.

Simply including a @domcartledge

and my logo -

The @domcartledge is used on all my social media accounts.